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In 1974 together with Sergo Galeotti they created their first fashion house specializing in the making of and selling modern male clothing. Their partnership continued until Galeotti’s death in 1985. Giorgio Armani released his female collection in 1975. In 1981 he began launching sport lines Emporio Armani and Armani Jeans. In 1987 he released the affordable female version Mani.
His first big success comes in 1996 – Armani released the men’s flavor Acqua di Gio. Followed by Armani Mania (2002), Sensi (2002) and Black Code (known today as Armani Code) for men (2004). In 2005 he debuted with Prive in Paris. It includes the following flavors: Armani Prive Bois d’Encens & Eau de Jade and Armani Prive Pierre de Lune & Ambre Soie. Later on are released Cuir Amethyste (2006), Eclat de Jasmin (2007), Rose Alexandrie, Vetiver Babylone, Oranger Alhambra (2008). It 2009 Cedre Olympe is launched.
In the last years the following flavors have emerged: Armani Code for women (2006), Emporio Remix Lui & Emporio Remix Elle (2006), Armani Code for Women Eau de Toilette, Armani Summer Mania (2007), Armani Attitude (2007), Emporio Armani Diamonds (2007), Emporio Armani (PRODUCT) Red She & He (2007), Emporio Armani Diamonds For Men (2008), Emporio Armani Diamonds Intense (2008), Onde Mystere, Vertige, Extase (2008), Attitude Extreme (2009), Armani Code Summer (2009), Idole d’Armani (2009).
Today Armani owns over 2 thousand boutiques in different countries around the world with annual sales that go over 1 billion dollars. Forbs magazine defines him as the most successful designer in the world. He is placed 6th among the richest in Italy and 236th in the world. He won plenty of awards due to his contribution in the dynamic design. Armani is among the first to divide their lines according to theme, age and status taking in the fact that society gets younger with time and loosens up. He also pays attention to the fact that his simple and clean designs are not solely purchased by the rich but also people with less income.
Hugo Boss designer house launched this perfume towards the end of August beginning of September 2006. The choice for the advertisement model surprised nobody. The astonishing beauty Julia Stegner presented the tender and highly feminine flavor Boss Femme.
Top notes – freesia, black currant, tangerine;
Middle notes – jasmine, Bulgarian rose, lily;
Base notes – apricot, lemon, amber.
Versense is the last female perfume launched by the Versace fashion house. It was released on the market in 2009. Behind its creation stands the famous perfume specialist Alberto Morillas.
Donatella Versace states that according to her Versense perfectly represents the woman using the Versace line. She also says that she has found a flavor that makes her feel incredible. Her exact words are: “there is something very optimistic about being free and that is the feeling I’m trying to extract from Versense”.
The Lanvin brand created Rumeur in the far distant 1934. But it is completely to the newly presented Rumeur in 2006. The new fragrance which has only stolen the name from its predecessor was created by Francis Kurkdijan. Alber Elbaz has taken part in the creation – the main designer of the Lanvin line.
Top notes – magnolia;
Middle notes – jasmine, white rose, lily of the valley, orange blossom, plum;
Base notes – patchouli, musk, amber.
Lancome launched Magnifique in July 2008. Its permier was in Grand Palais in Paris. Anne Hathaway, the famous celebrity is the perfume’s model. It has been presented by the quote: “You are unique, you are Magnifique”.
The creators of Magnifique are two perfume specialists – Olivier Cresp and Jacques Cavallier.
Main notes – jasmine, yellow crocus, Bulgarian rose, saffron, cumin, vetiver, sandalwood, nagarmote (Cavallier has stated that this is the first time in female perfumes that this substance has been used).